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Founder Brief generator
A Founder Brief is a one-page summary of a business idea: the problem, the first customer, how it makes money, the biggest risk and the first step to test it. Type your idea in a sentence or two below and this free tool writes yours in about 30 seconds. No signup, no card.
What you get
What is in a Founder Brief
- Working title
- A short name for the business, or the one you gave it.
- One-liner
- One sentence, under 25 words, that a stranger understands instantly.
- Problem
- The real pain, who feels it, and why existing options fall short.
- Solution
- What the business does and how it removes that pain.
- First customer
- A precise first segment to sell to, not "everyone".
- Why you win
- The value proposition: why someone chooses this over the alternatives.
- Business model
- How money is made: pricing model and who pays.
- Biggest risk
- The single assumption most likely to kill the idea, stated honestly.
- Do this week
- One concrete action to test the idea in the next seven days.
- Assumptions and success signals
- Three assumptions the idea depends on and three early signs of traction.
Three steps
How the generator works
- 1
Describe the idea in one or two sentences: who it is for and what it fixes. Forty characters is the minimum; about two hundred is ideal.
- 2
The AI reads your description and writes the brief in about 30 seconds, section by section, with no generic filler.
- 3
Read it, share it with a link, or save it to a free account to build the remaining twelve sections of your business plan around it.
Frequently asked questions
Is the Founder Brief generator really free?
Yes. You do not need an account, a card or an email address to generate a brief. It is kept for 30 days at a private link so you can come back to it. Creating a free account saves it permanently and builds the other twelve sections of your plan.
What should I type?
One or two sentences that say who the business is for and what it fixes. "An app that matches retired tradespeople with homeowners for small repair jobs under £150" is enough. The more specific the customer and the problem, the sharper the brief.
How long does it take?
Usually 20 to 40 seconds. The brief is written by an AI model from your description; a progress bar shows what it is working on. If the service is busy you will be asked to try again in a moment.
Can I share the brief?
Yes. Every brief has a public link you can send to a co-founder, mentor or friend. Anyone with the link can read it. Every person who creates an account from your link earns you an extra free idea on your own account.
What happens to my idea?
The text you type and the brief are stored so the link works and so you can claim it into an account. They are not sold, used for advertising or shown to other users unless you publish a snapshot yourself. See the Privacy Notice for detail.
Is this a business plan?
No. It is the first of thirteen sections. A free account builds the other twelve around it in the background: Brand Studio, Market Size & Timing, Competitors, Your Customers, Position & Go-to-market, MVP Planner, Licences & Insurance, Launch Roadmap, AI Opportunities, Financial Projections, Pitch Deck and the full written Business Plan. A full build usually takes 15 to 25 minutes.